In Morocco, carpooling did not wait for apps. Every day, drivers post their trips in Facebook groups, and passengers look for a seat there. To understand how this really works, we recorded 1,004 listings from a public group with more than 248,000 members, in early September 2026. After removing 10 duplicates, 994 remain.
Supply and demand are already there
Among these listings, there are 479 driver offers and 374 passenger requests. In other words, there is no shortage of cars or passengers: both sides post every day.
The main routes stand out clearly. Agadir – Casablanca comes first, followed by Agadir – Marrakech, Casablanca – Marrakech, Marrakech – Rabat and Agadir – Rabat. These are trips of several hours, where sharing the car makes a real difference to the budget.
Everything is decided at the last minute
About 45% of the classified listings point to “today” or “tomorrow”. Carpooling in Morocco is spontaneous: people post the day before and leave the next day.
The problem is that the information is incomplete. Only 30% of listings give a precise time, and 18% include a phone number. The rest is sorted out one by one in the comments and private messages. For a passenger, this means scrolling through dozens of listings, messaging several drivers and waiting for their replies.
Prices are negotiated case by case
Under many listings, the first question is always the same: “how much?” There is no shared reference, so every trip is negotiated. Some drivers ask too much, while others ask too little to cover fuel and tolls.
A clear baseline avoids these discussions. That is why we built a calculator based on the distance, the car's fuel consumption, the fuel price and the tolls.
Regular trips have no place here
Some listings describe shuttles: the same trip, Monday to Friday, at the same time. These drivers have to repost their listing over and over, and regular passengers cannot “subscribe” to a trip. A Facebook feed is simply not built for this.
What we are preparing with Naveto
Naveto starts from this observation. The app, which is on a waitlist before its launch, is meant to let you:
- search for a trip by departure, destination and date;
- see how many seats are left;
- view profiles with a verified phone number;
- save recurring trips for shuttles;
- see a suggested contribution per seat, calculated from the distance;
- be notified when a trip matches your request.
The cost contribution is paid directly to the driver in cash, and the app will be free at launch. No date has been announced yet.
For the details of the figures, the method and its limits, read the full analysis of the 1,004 listings.